AFRICAN MOVIES
& ENTERTAINMENT
introduction:
Do you enjoy African cinema? Are you looking for the most recent and best films from the continent? There is no need to look any further!
This blog will highlight some of the most recent and critically acclaimed African films that are worth seeing. This blog is for you if you are a seasoned film buff or if you are just discovering the richness of African film. So come along for the ride and find out what Africa has to offer in the world of film.
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African civilizations have long inspired the rest of the globe through arts like movies and music. But now that investors, multinational corporations, and social media platforms are demonstrating a big demand for the market, startup funding is increasing, original content is being invested in, and there are more people from across the world tuning in. African artists now have unprecedented opportunities to promote their work and advance their careers in previously unthinkable ways.
African movies and music are thriving, supported by a young populace, increased internet connectivity, and an increasing number of connected gadgets. Scriptwriters and showrunners, as well as streaming services for music and video, are recipients of its dividends.
Local businesses are utilizing innovative models, particularly streaming, and receiving record amounts of money. Social media is giving artists greater chances to connect with people outside of their immediate area. Additionally, international media businesses are vying for a larger share of the African market. Companies like Spotify, Netflix, and AWE Movies are all tailoring their material for local audiences and expanding their presence in Africa.
The Nigerian Film Industry (Nollywood) is globally recognised as the second largest film producer in the world. The Industry is a significant part of the Arts, Entertainment and Recreation Sector which contributed 2.3% (NGN239biliion) to Nigeria’s Gross Domestic Product (GDP) in 2016. Norimitsu Onishi, a journalist for the New York Times, first used the term “Nollywood” in 2002 after observing film production in Lagos, Nigeria. The phrase refers to Hollywood in the US and Bollywood in Bombay, India.
Through the thriving and aptly dubbed “Nollywood” business, Nigeria today dominates the rest of Africa’s film industry. AWE movies, a newly emerging movie streaming service, is also based in Nigeria. This led to higher expectations and standards, a new level of activity, and the production of studio-caliber African stories that started to revitalize the sector. Movies such as The Wedding Party (2016), directed by Kemi Adetiba, Chief Daddy (2018), directed by Niyi Akinmoyalan, and Sugar Rush (2019), directed by Kayode Kasum, were all box-office hits. African film has expanded quickly in recent years. The world is currently eagerly watching its progress from the colonial era, when it was almost entirely represented by Western filmmakers or, in the case of the French colonies, completely outlawed.
The revolutionary AWE Movies
An up-and-coming app called AWE movies has the potential to compete with Netflix. It concentrates on African movies and entertainment, unlike Netflix. When comparing costs, AWE is considerably less expensive than Netflix, but the streaming quality is identical. This might be the African entertainment industry’s future source of pride.
In response to a global shift in the way people consume entertainment, AWE is working with African filmmakers to present the splendor of Africa and the top-tier talent of African artists. A new sense of assurance and hope has emerged in the African film industry as a result of the upheaval.
In a booming sector, young filmmakers are picking up new skills and contributing more technical know- how.The possibilities are infinite, though, thanks to a highly promising future that is full of ancient talents sharing their wisdom and fresh talents providing their vision. Every community in Africa has a narrative to tell, and I think the rest of the world is eager to hear it.
References
Charles Igwe (2015, November, 06) How Nollywood became the second largest film industry. British
Council. pp 1
Carlos Mureithi, Nadia Neophytou, Yomi Kazeem, and Norma Young (2021, June 13) African
entertainment comes into its own. Quartz Africa Weekly. pp 1
concluti0n:
Africa has something for everyone, from historical dramas to comedies. We hope our blog has introduced you to some new and exciting films from the continent. African cinema is a window into the continent’s diverse cultures and perspectives, and we encourage you to keep exploring and supporting it. Thank you for reading, and we hope to share more recommendations for new African films with you in the future. Don’t forget to watch the films we’ve recommended and share your thoughts in the comments section. Continue to support the African film industry!