Kim Kardashian underwear brand skims Official Partner with NBA.
USA Basketball, the WNBA, and the NBA have appointed Skims its official underwear partner.
However the collaboration follows the company, which was started by Kim Kardashian, announcing last week that it was going into the men’s market.
Kim Kardashian clutching a basketball while standing close to an NBA podium. The brand will be promoted on the official social and. Digital media platforms of the NBA and WNBA, as well as on on-court virtual signage during national broadcasts of those sports. Thanks to Skims
As the shapewear company continues to grow, Skims has partnered with the NBA.
Kardashian said in a statement, “I look forward to seeing the partnership thrive. Together, Skims and the NBA will connect people of all backgrounds through fashion, sport, and talent.”
Skims becomes one of the many well-known companies that support the NBA in various capacities. Google, Microsoft, Rakuten, SAP, Wilson, and Nike are a few of them.
“In a brief period, Skmers has emerged as one of our most culturally significant brands,” NBA Commissioner Adam Silver stated in a release. Through our relationship, we hope to provide NBA fans and Skims users with exclusive experiences, fresh products, and. Innovative offerings.
However the fashion industry is expanding, and several fashion labels have recently partnered with sports organizations.
According to Kristen Classi-Zummo, an apparel industry analyst at Circana, “we continue to see fashion brands shift focus away from just selling.’Stuff’ to building a lifestyle,” she wrote to Retail Dive via email.
Partnerships with the sports industry are a powerful way to do this. In an attempt to capitalize on their customers’ devotion for certain teams and leagues, brands such as Tommy Hilfiger. Ralph Lauren, and Boss have joined the fray. These fascinating collaborations are clearly only getting started, given the rising popularity of soccer in the United States and the future 2024 Olympics, which are sponsored by LVMH.
However the news that Skims is releasing a men’s line of briefs, boxers, tanks, and T-shirts was made last week. This cooperation with the NBA follows. Leading NFL defensive player Nick Bosa, NBA All-Star Shai Gilgeous-Alexander, and international soccer player Neymar Jr. were among the prominent sportsmen that the company secured to endorsement deals as part of its launch campaign.
By introducing a men’s underwear line, Skims has joined a market that, according to Circana, has grown by 2% in. The last 12 months and is currently worth $5.7 billion in the United States. During the same period, there was a 6% increase in shapewear sales.
Skims was first introduced in 2019 as a shapewear line for ladies of all sizes. Since then, the brand has grown to include loungewear and apparel. The company projects an increase in net sales from $500 million in 2022 to $750 million in 2023.
In July of this year, Skims closed a $270 million Series C fundraising round, valuing the company at $4 billion.
Moreover the money is intended to be used for physical retail, category expansion, and product innovation.