Umunnakwe Nwajiaku has been declared the victor of the 2023 edition of Life Beer’s Hi-Life Fest after seven weeks of fierce battle.

At the grand final on June 25, 2023. Nwajiaku defeated Chisom Henry Okeke and Onyia Ogugua Ransom, who came in second and third, respectively.

In addition to a monetary award of $10 million, Nwajiaku also signed deals for a $7 million video production contract. And a $2 million album recording deal with some of Nigeria’s top producers. Additionally, the winner and second place finishers received prizes of 3 million and 2 million, respectively.

This year’s Hi-Life Fest, which had the theme Turu Ugo Lota and began on May 15, 2023. Saw the aspiring singer serenade the crowd with his voice, self-assurance, and unmatched stage presence. Which the judges and fans of the event admired from the start of the competition. These characteristics set him apart from the other competitors, and he won the judges over with his charm, lyrical skill, and smile.

“It’s been a tremendously exciting journey in the past seven weeks leading up to the grand finale. And there is no doubt that our winner is deserving of the crown,” said Oluyemi Ekundayo, Senior Brand Manager for Life Continental Lager Beer.

Hi-Life Fest has created highlife music artists over the past five years who have continued to make waves. In the music business, and by crowning a new king, we have added yet another feather to our cap.

“Life Beer will not stop telling the story of the Igbos,” the speaker continued. “We will keep promoting the values of hard work, brotherhood, tradition, and progress because we are proud of the audacious and resilient spirit of the Easterners.”

It wasn’t an easy task for Nwajiaku to become the Hi-Life Fest 2023 champion. He was one among the 16 finalists chosen from among at least 10,000 entries from indigenous musicians around the country. Along with Chisom Henry Okeke and Onyia Ogugua Ransom.

The young act eulogized the indigenous beer brand, conveying its virtues of growth and brotherhood in the Igbo language. The judges of the fantastic event, David Jones David, Tipsy Kelvano, and seasoned actress Jennifer Eliogu, had their job cut out for them.

Source – Africanworldentertainment.com